About Elan
Elan was founded by Khadijah Shah and has built its identity around one word: romance. There is a softness to every Elan piece that feels deliberate — the kind of dress that looks like it was made for golden-hour photography and candlelit halls.
Their bridal signature is intricate threadwork layered over flowing silhouettes. Floral motifs, botanical embroidery, and fine sequin accents appear in dusty rose, sage, antique ivory, and pale champagne. Nothing about Elan shouts — it whispers, and that restraint is exactly what makes it so sought after.
Elan’s brides tend to look luminous rather than heavily adorned. The embroidery is detailed, but it does not overwhelm the fabric or the woman wearing it.
Price range: PKR 150,000–600,000+ depending on the collection and whether it is ready-to-wear bridal or couture.
Best known for: Barat lehengas and valima ensembles with an ethereal, editorial quality.