Who Are Asifa & Nabeel?
Asifa & Nabeel is a husband-and-wife design duo based in Lahore. Asifa Saleem and Nabeel Saleem launched the label in the early 2000s and built their name steadily through a commitment to feminine, embellished clothing at price points slightly below the top tier of Pakistani couture.
Their identity is rooted in accessible luxury — a deliberate positioning that distinguishes them from ultra-premium couture houses like Bunto Kazmi or HSY, while placing them firmly above the mainstream pret market. They serve a clientele who wants the full bridal experience — the handwork, the drape, the drama — without the six-figure price tag that truly bespoke couture commands.
The label operates retail outlets in Lahore and Karachi and sells online through their official website and curated multi-brand platforms. They show regularly at Pakistan’s major fashion weeks and maintain a strong social media presence, which has made them a favourite among younger brides who discover them on Instagram and TikTok before they ever set foot in a studio.